The 1949 "TEQ" logo is actually written in Japanese Katakana. A lot of Toyota car enthusiasts would like to give it a back story like; “teq” is short for “technology”, which is the Toyota research and development department before it was changed to “TRD” (Toyota Racing Development). When read in Japanese the last letter reads as “ta” not “da”. There are two little lines that turn the voiced “da” sound into an unvoiced “ta” sound (below). It was decided to remove the 2 marks in the logo, and therefore change it to Toyo”ta”. So this is "teq" logo history and it is not any special performance parts that developed by Toyota.

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